2018 year-end YouTube stats

I’d like to wish everyone reading this a very happy New Year! Let’s begin with the U.S. YouTube top 10 for 2018:

1. God’s Plan 536,000,000
2. Lucid Dreams 381,000,000
3. SAD! 346,000,000
4. Girls Like You 340,000,000
5. I Like It 329,000,000
6. Boo’d Up 312,000,000
7. Perfect 299,000,000
8. Psycho 290,000,000
9. Meant To Be 271,000,000
10. Havana 260,000,000

The first thing you will notice is that these numbers are not exact. YouTube Insights no longer provides exact numbers. Lame, but whatever.

Below is a map illustrating each state’s #1.

Screen Shot 2018-12-31 at 22.13.07

This map essentially confirms the trends that I have observed throughout the past couple of years: rural states prefer pop to rap music, and states in the Deep South prefer rap even more than the country as a whole. This is the second consecutive year that Alabama, Mississippi, and Louisiana have had an urban #1 that is also not the national #1. This year was interesting because there was no clear pop smash on YouTube, as there was last year with Shape Of You. Meant To Be and Girls Like You competed for that title, with the former claiming five states (all of which made Shape Of You their #1 last year) and the latter taking three. However, Girls Like You finished ahead of Meant To Be in the national ranking, owing to its stronger performance in more populated areas.

Screen Shot 2018-12-31 at 22.30.07

The map of the second-place finishers in each state is illuminating. Boo’d Up displays more of its Southern strength, while I Like It succeeds in three highly populous states with large Latino populations. SAD! clearly performed better on the West Coast compared to the East, while Lucid Dreams’ area of strength includes most of the Rust Belt as well as Southern New England and parts of the Plains. The “others” are: AK – Perfect, NJ – Te Bote, WV – Heaven, NE – Psycho, MS – Genie (by YoungBoy Never Broke Again)

Screen Shot 2019-01-03 at 03.56.33.png

Here’s a map that combines the past two years into one!

I also took a closer look at major cities, and the result is the table below. The 25 cities listed are the 25 most populous cities in the country. A checkmark indicates that the song in question was inside the top 10 for that city; an “X” indicates that it is not.

Screen Shot 2019-01-03 at 01.50.40.png

God’s Plan was the only song to appear in all 25 top 10s–a remarkable feat. More interesting is the tremendous performance of Latin hits. Te Boté, El Farsante, and Oye Mujer didn’t make the national top 10 (230M, 217M, and 119M national plays respectively), but they made the top 10s of plenty of major cities.

I also calculated the top 5 for the 25 most populous cities in the country. It looks like this:

Screen Shot 2019-01-03 at 03.26.34.png

Looking at only major cities makes a huge difference! I Like It and Boo’d Up are #5 and #6 on the national list, but #2 and #3 here. God’s Plan still wins the race easily–a testament to its tremendous all-around strength.

Below are the top 5 most-streamed songs on YouTube in 2018 for selected U.S. cities. If you’d live to view the top 5 (and the rest of the top 20) for any city, head over to YouTube’s not-as-fantastic-anymore Insights page.

NORTHEAST
New York City
1. God’s Plan 21,100,000
2. Casper, Nio García, Darell, Nicky Jam, Bad Bunny, & Ozuna – Te Boté 20,600,000
3. I Like It 18,100,000
4. Ozuna & Romeo Santos – El Farsante 17,700,000
5. Girls Like You 14,500,000

Boston
1. God’s Plan 5,290,000
2. Te Boté 4,950,000
3. El Farsante 4,430,000
4. I Like It 3,910,000
5. Lucid Dreams 3,290,000

Philadelphia
1. God’s Plan 7,640,000
2. Boo’d Up 6,800,000
3. I Like It 5,390,000
4. Te Boté 5,050,000
5. Lucid Dreams 4,720,000

Providence
1. Te Boté 744,000
2. El Farsante 527,000
3. God’s Plan 509,000
4. I Like It 496,000
5. Lucid Dreams 481,000

MID-ATLANTIC
Washington, D.C.
1. God’s Plan 7,770,000
2. Boo’d Up 6,630,000
3. I Like It 6,040,000
4. Te Boté 5,130,000
5. El Farsante 4,720,000

Baltimore
1. Boo’d Up 1,200,000
2. God’s Plan 837,000
3. YoungBoy Never Broke Again – Genie 768,000
4. Lil Baby – Freestyle 703,000
5. Queen Najia – Medicine 663,000

Richmond
1. Boo’d Up 627,000
2. Genie 436,000
3. God’s Plan 411,000
4. Lucid Dreams 350,000
5. Ella Mai – Trip 330,000

Virginia Beach
1. Boo’d Up 1,200,000
2. God’s Plan 1,160,000
3. Lucid Dreams 867,000
4. I Like It 771,000
5. Girls Like You 725,000

MIDWEST
Pittsburgh
1. God’s Plan 939,000
2. Lucid Dreams 681,000
3. Meant To Be 661,000
4. Psycho 658,000
5. Girls Like You 624,000

Detroit
1. Boo’d Up 7,520,000
2. Sada Baby & Drego – Bloxk Party 6,920,000
3. God’s Plan 6,210,000
4. Lucid Dreams 3,950,000
5. Genie 3,940,000

Cleveland
1. Boo’d Up 950,000
2. God’s Plan 717,000
3. Lucid Dreams 634,000
4. Medicine 586,000
5. Freestyle 578,000

Columbus
1. God’s Plan 2,420,000
2. Lucid Dreams 1,860,000
3. Boo’d Up 1,830,000
4. Meant To Be 1,680,000
5. Girls Like You 1,620,000

Cincinnati
1. God’s Plan 1,480,000
2. Lucid Dreams 1,390,000
3. Psycho 1,290,000
4. Meant To Be 1,270,000
5. Boo’d Up 1,230,000

Indianapolis
1. God’s Plan 2,930,000
2. YoungBoy Never Broke Again – Outside Today 1,900,000
3. Boo’d Up 1,830,000
4. Lucid Dreams 1,750,000
5. Meant To Be 1,670,000

Milwaukee
1. Boo’d Up 1,190,000
2. God’s Plan 1,050,000
3. Lucid Dreams 959,000
4. Genie 869,000
5. Medicine 722,000

Chicago
1. God’s Plan 17,300,000
2. Boo’d Up 12,900,000
3. Lucid Dreams 12,900,000
4. I Like It 11,300,000
5. Girls Like You 10,300,000

St. Louis
1. Boo’d Up 1,830,000
2. God’s Plan 1,730,000
3. Lucid Dreams 1,300,000
4. Genie 1,280,000
5. Psycho 1,250,000

Kansas City
1. God’s Plan 1,650,000
2. Boo’d Up 1,360,000
3. Lucid Dreams 1,360,000
4. Girls Like You 1,280,000
5. Meant To Be 1,270,000

SOUTHEAST
Charlotte
1. Boo’d Up 6,980,000
2. God’s Plan 6,130,000
3. Freestyle 3,910,000
4. Genie 3,870,000
5. Migos f/Drake – Walk It Talk It 3,490,000

Raleigh
1. Boo’d Up 1,300,000
2. God’s Plan 1,270,000
3. Lil Baby & Gunna – Drip Too Hard 849,000
4. Lucid Dreams 849,000
5. Girls Like You 812,000

Atlanta
1. Boo’d Up 11,800,000
2. God’s Plan 10,300,000
3. Freestyle 8,960,000
4. Drip Too Hard 7,230,000
5. Lil Baby & Drake – Yes Indeed 6,780,000

Jacksonville
1. Boo’d Up 1,270,000
2. God’s Plan 1,030,000
3. Lucid Dreams 1,010,000
4. Genie 912,000
5. Girls Like You 767,000

Miami
1. Te Boté 8,460,000
2. El Farsante 7,540,000
3. Daddy Yankee – Dura 6,240,000
4. I Like It 5,980,000
5. God’s Plan 4,980,000

Tampa
1. God’s Plan 2,490,000
2. Boo’d Up 2,240,000
3. I Like It 1,990,000
4. Te Boté 1,980,000
5. El Farsante 1,740,000

Orlando
1. Boo’d Up 6,410,000
2. God’s Plan 5,830,000
3. Te Boté 5,350,000
4. I Like It 5,030,000
5. Lucid Dreams 4,250,000

DEEP SOUTH
Birmingham

1. Boo’d Up 1,970,000
2. Yella Beezy – That’s On Me 1,390,000
3. Genie 1,350,000
4. Freestyle 1,270,000
5. God’s Plan 1,200,000

Jackson
1. Boo’d Up 761,000
2. Genie 635,000
3. That’s On Me 477,000
4. YoungBoy Never Broke Again – Through The Storm 474,000
5. Freestyle 470,000

Memphis
1. Boo’d Up 3,050,000
2. God’s Plan 2,500,000
3. Freestyle 2,330,000
4. Genie 2,030,000
5. Outside Today 1,950,000

New Orleans
1. God’s Plan 1,110,000
2. Boo’d Up 1,100,000
3. Genie 968,000
4. Lucid Dreams 699,000
5. Outside Today 695,000

Little Rock
1. Boo’d Up 388,000
2. God’s Plan 293,000
3. Genie 248,000
4. That’s On Me 219,000
5. Freestyle 215,000

SOUTH CENTRAL
Houston
1. God’s Plan 12,900,000
2. Te Boté 11,300,000
3. I Like It 10,600,000
4. El Farsante 10,400,000
5. XXXTENTACION – SAD! 8,350,000

Dallas
1. God’s Plan 13,200,000
2. I Like It 9,280,000
3. Boo’d Up 8,940,000
4. That’s On Me 8,680,000
5. Lucid Dreams 8,580,000

Austin
1. God’s Plan 2,720,000
2. I Like It 2,550,000
3. Te Boté 2,510,000
4. Girls Like You 2,220,000
5. El Farsante 2,110,000

San Antonio
1. God’s Plan 5,590,000
2. Te Boté 4,440,000
3. El Farsante 4,380,000
4. I Like It 3,980,000
5. SAD! 3,790,000

Oklahoma City
1. God’s Plan 1,750,000
2. SAD! 1,270,000
3. Boo’d Up 1,200,000
4. Lucid Dreams 1,180,000
5. Girls Like You 1,020,000

PACIFIC NORTHWEST
Seattle
1. God’s Plan 3,910,000
2. Tyga f/Offset – Taste 3,260,000
3. Girls Like You 2,990,000
4. SAD! 2,900,000
5. Psycho 2,640,000

Portland
1. God’s Plan 1,590,000
2. SAD! 1,440,000
3. Girls Like You 1,440,000
4. Taste 1,370,000
5. Lucid Dreams 1,330,000

NORTHERN CALIFORNIA
San Francisco
1. God’s Plan 4,570,000
2. Taste 4,090,000
3. Te Boté 3,810,000
4. I Like It 3,600,000
5. Girls Like You 3,400,000

San Jose
1. God’s Plan 3,420,000
2. Taste 2,150,000
3. Ed Sheeran – Perfect 1,930,000
4. Offset – Ric Flair Drip 1,920,000
5. SAD! 1,910,000

Oakland
1. Boo’d Up 894,000
2. Taste 776,000
3. Te Boté 744,000
4. God’s Plan 729,000
5. I Like It 708,000

Fresno
1. God’s Plan 1,240,000
2. SAD! 919,000
3. Lucid Dreams 883,000
4. Girls Like You 764,000
5. Taste 729,000

Sacramento
1. Taste 2,680,000
2. God’s Plan 2,200,000
3. Lucid Dreams 2,060,000
4. SAD! 2,010,000
5. YG f/2 Chainz, Nicki Minaj, & Big Sean – Big Bank 1,960,000

SOUTHERN CALIFORNIA
Los Angeles
1. God’s Plan 15,000,000
2. Taste 13,800,000
3. Te Boté 13,300,000
4. I Like It 12,600,000
5. Raymix – Oye Mujer 11,200,000

San Diego
1. God’s Plan 3,040,000
2. I Like It 2,640,000
3. Taste 2,550,000
4. Girls Like You 2,450,000
5. Te Boté 2,380,000

Riverside
1. God’s Plan 819,000
2. SAD! 652,000
3. I Like It 600,000
4. Lucid Dreams 591,000
5. Taste 540,000

SOUTHWEST
Phoenix
1. God’s Plan 5,560,000
2. SAD! 4,280,000
3. Lucid Dreams 4,020,000
4. I Like It 3,710,000
5. Taste 3,710,000

Albuquerque
1. God’s Plan 973,000
2. SAD! 904,000
3. Lucid Dreams 838,000
4. Girls Like You 819,000
5. Meant To Be 665,000

MOUNTAIN WEST
Salt Lake City
1. Girls Like You 1,200,000
2. Psycho 1,050,000
3. Meant To Be 1,030,000
4. SAD! 1,020,000
5. God’s Plan 967,000

Denver
1. Taste 3,940,000
2. God’s Plan 3,390,000
3. SAD! 3,270,000
4. Girls Like You 3,030,000
5. Lucid Dreams 2,970,000

Colorado Springs
1. God’s Plan 566,000
2. Lucid Dreams 538,000
3. Girls Like You 516,000
4. SAD! 516,000
5. Meant To Be 431,000

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